Live

Classes

Select the right classes for you!

A strong foundation will undergird all of your efforts,

setting you up for long-term success

Foundational

Classes

(4 Classes)

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MARKETING BASICS

Date Passed

It’s not always about screaming from the heavens and hoping that someone hears. A strong strategy undergirded by core marketing principles creates a catalyst for success. In this course, you will learn about the core components of a marketing strategy that drive awareness, sales, and revenue.

Cost:

FREE

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MEASURING

SUCCESS

10/06 - 8PM EST / 7 PM CST

Likes and views don’t pay the bills. Dollars and cents do. In this course, participants will learn how to set the right goals, what numbers to track, what each of those numbers means, and how to use these numbers to influence your strategy.

Cost:

$15

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CONTENT

STRATEGY

Date Passed

Seasoned marketers will tell you that the main determinant of success is “strategy,” or the ability to build and execute a plan from start to finish. It’s less about individual tactics and more about how the efforts work together to reach a specific goal. In this course, you will learn the ins and outs of “content strategy” as well as how to build and execute like a pro.

Cost:

$15

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CONTENT

DEVELOPMENT

Date Passed

Would you build a house without knowing how? So why do you trust those without content development experience to do develop your content? Yes, I’m talking about you. Those who sign up for this course will learn how to elevate and create memorable experiences through foundational messaging, design, and videography principles.

Cost:

$15

Classes

Make Them love you

Make people fall in love with you

and sing your praises.

(2 Classes)

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HOW TO GET PAST THE FEAR

10/13 - 8PM EST / 7 PM CST

Putting yourself out there is hard. The potential of criticism and feeling like an imposter is enough to keep you from moving forward. In this course, you will learn why it’s important to let people know that you’ve arrived. You will also learn tactics that will push you to the next level.

Cost:

$15

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THE ART OF

INFLUENCE

10/20 - 8PM EST / 7 PM CST

A core marketing secret is “influence.” In this course, you will learn how to ensure your book is one that your audience recognizes, relate to, and trust. More importantly, you will learn how to sell without saying, “buy now.”

Cost:

$15

Bundle 5 or more classes and SAVE $3/class

[THEY] NOT READY

Classes

Become a BRAND  new person by diving deep into one or all of these topics

(9 Classes)

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PERSONAL

BRANDING

10/27 - 8PM EST / 7 PM CST

The reality is that people buy from people. Behind every book is a great author. Now that you have placed a lot of time, money, and energy into your book, it’s time to introduce people to the person behind the book. In this course, we will dig more into your why, the things that make you tick, and more. We’ll also teach you how to translate this information into content for both online and offline consumption.

Cost:

$15

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INCENTIVE-BASED

MARKETING

12/01 - 8PM EST / 7 PM CST

Enter-to-win sweepstakes, competitions, and giveaways are tactics that people often use to build an audience. Don’t move too fast though, there are rules behind this that could come with heavy consequences.  In this course, we will talk about legal considerations as well as discuss ideas for incentive-based promotions.

Cost:

$15

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EVENT

MARKETING

01/05 - 8PM EST / 7 PM CST

Do not underestimate the power of conferences, book signings, and literary events as well as other relevant events. Meeting and interacting with people in-person is invaluable. This course is an ideal selection for those who are looking to discover events or want to learn how to rock an event. It is also an excellent choice for those who are looking to extend the benefits of attending an event beyond the in-person experience.

Cost:

$15

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SOCIAL MEDIA

MARKETING

11/10 - 8PM EST / 7 PM CST

People migrate to social media because it comes at no cost and everybody seems easy. Without a ton of regulation and lots of trial and error, social media has the potential to be a marketing wasteland. In this course, you will learn the difference between the different platforms, HOW to use social media effectively, and the tools that can help you manage your accounts without going crazy.

Cost:

$15

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NETWORKING &

COLLABORATIONS

12/08 - 8PM EST / 7 PM CST

Your network increases exponentially with every person you meet. Success comes when we stop comparing and competing and begin working together. This is the course for those who want to learn how to get past the ickiness of networking in order to network effectively, meet similar-minded dope people, and create fruitful relationships.

Cost:

$15

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EMAIL

MARKETING

01/12 - 8PM EST / 7 PM CST

Email is a powerful tool to promote a product, build a community, or simply connect with your audience. Moreover, if social media were to ever go away, you have a way to reach your audience. In this course, you will learn how to build an email list and design and write best practices. You will also learn the secrets to getting people to open your emails and click the links.

Cost:

$15

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COMMUNITY

DEVELOPMENT

11/17 - 8PM EST / 7 PM CST

One of the most underused marketing tactics is community development. Social media is extremely low-hanging fruit. However, building a community doesn’t begin nor end on social media. In this course, you’ll learn the core elements of creating and sustaining a community that will not only buy-into your value proposition but will also promote your book as well as you as an author and speaker.

Cost:

$15

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PUBLIC

RELATIONS

12/15 - 8PM EST / 7 PM CST

TV, news, and magazine features aren’t only reserved for celebrities. With the right approach, you can find yourself gracing the television screen or featured in a magazine. This is also one of the tactics publishing houses use to elevate authors and their books. (This course partners well with the Personal Branding class).

Cost:

$15

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CREATIVE MARKETING

OPPORTUNITES

01/19 - 8PM EST / 7 PM CST

Video trailers. Voiceovers. Influencers. These are all creative ways to market your book. In this course, we’ll dive into these opportunities while sharing how professional publishing houses drive awareness, interest, and sales.

Cost:

$15

Boss Level

Classes

The work smarter,

not harder, pro-level stuff.

(2 Classes)

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TOOLS & RESOURCES

01/26 - 8PM EST / 7 PM CST

The secret to getting it all done without losing your mind is knowing the tools and tricks used by the pros. Project management. Graphic design. Social media management. Website management. Video production. We’ve tried the tools and will let you in on the scoop on getting started, working smarter and not harder, and leveling up your game.

Cost:

$15

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MARKETING COSTS

02/02 - 8PM EST / 7 PM CST

Disclaimer: This course is for those who understand the power of investing to drive revenue. Whether you’re doing it yourself or outsourcing to an agency, marketing is expensive. When you plan for the costs, it helps remove the sting. In this course, you will learn from a seasoned expert on how to develop a budget and maximize your dollars.

Cost:

$15

Bundle 5 or more classes and SAVE $3/class