The reality is that people buy from people. Behind every book is a great author. Now that you have placed a lot of time, money, and energy into your book, it’s time to introduce people to the person behind the book. In this course, we will dig more into your why, the things that make you tick, and more. We’ll also teach you how to translate this information into content for both online and offline consumption.

Enter-to-win sweepstakes, competitions, and giveaways are tactics that people often use to build an audience. Don’t move too fast though, there are rules behind this that could come with heavy consequences.  In this course, we will talk about legal considerations as well as discuss ideas for incentive-based promotions.

Do not underestimate the power of conferences, book signings, and literary events as well as other relevant events. Meeting and interacting with people in-person is invaluable. This course is an ideal selection for those who are looking to discover events or want to learn how to rock an event. It is also an excellent choice for those who are looking to extend the benefits of attending an event beyond the in-person experience.

People migrate to social media because it comes at no cost and everybody seems easy. Without a ton of regulation and lots of trial and error, social media has the potential to be a marketing wasteland. In this course, you will learn the difference between the different platforms, HOW to use social media effectively, and the tools that can help you manage your accounts without going crazy.

Your network increases exponentially with every person you meet. Success comes when we stop comparing and competing and begin working together. This is the course for those who want to learn how to get past the ickiness of networking in order to network effectively, meet similar-minded dope people, and create fruitful relationships.

Email is a powerful tool to promote a product, build a community, or simply connect with your audience. Moreover, if social media were to ever go away, you have a way to reach your audience. In this course, you will learn how to build an email list and design and write best practices. You will also learn the secrets to getting people to open your emails and click the links.

One of the most underused marketing tactics is community development. Social media is extremely low-hanging fruit. However, building a community doesn’t begin nor end on social media. In this course, you’ll learn the core elements of creating and sustaining a community that will not only buy-into your value proposition but will also promote your book as well as you as an author and speaker.

TV, news, and magazine features aren’t only reserved for celebrities. With the right approach, you can find yourself gracing the television screen or featured in a magazine. This is also one of the tactics publishing houses use to elevate authors and their books. (This course partners well with the Personal Branding class).

Video trailers. Voiceovers. Influencers. These are all creative ways to market your book. In this course, we’ll dive into these opportunities while sharing how professional publishing houses drive awareness, interest, and sales.